Over the past few years, a new wave of country music has emerged from California, bringing a fresh and unique sound to the genre. One artist leading the charge is Presley Aronson, a singer-songwriter from Los Angeles whose music blends traditional country with modern pop and rock influences.
Aronson’s music has been described as “California Country” or “Cali country,” a term used to describe the West Coast’s unique take on the genre. Approaching his music from a very personal place, Presley Aronson is fast becoming known for his ability to create catchy powerful songs that resonate deeply with listeners. It is not always the goal for an artist to try and create meaningful change through their art, but for Presley Aronson it is one of the greatest rewards of the creative process. Taking the personal pain, he endured from the bullying he received as a youth, Presley created the award-winning single and video ‘Background’ to help others stay strong though their own experience with bullying. Taking his desire to help others even further, Presley has teamed up with the Stand4Kind organization through touring, as well as launching his own organization called The Background Foundation, both supporting children in the U.S. dealing with bullying, suffering from mental health issues and grappling with suicidal thoughts.
WATCH THE OFFICIAL BACKGROUND MUSIC VIDEO
Aronson himself is more than a songwriter and philanthropist, he also excels at playing a multitude of instruments such as guitar, piano, and drums, combine that with his ranging vocals and you get that ‘X-Factor’ that industry moguls such as Simon Cowell always talk about.
Now that we have established that Aronson is an artist with a big heart and a lot of talent let’s move on to looking at some of his most notable songs to date starting with a song that I play on rotation quite often called ‘Live Like Paradise’. In this upbeat song Presley Aronson focuses on showing his gratitude for life and embracing the inspirational beauty that comes with living in the Golden State. It is a summer-ready single that makes you feel good about life as well as showcasing the strengths of the Cali-country music, and that is a wonderful effect for music to have.
His current single ‘Too Close’ captures the essence of heartache well. A story-driven song about a man coming to terms with the complicated emotions that love can often bring. Too Close is a is a great introduction and example of the radio-ready and professional level of song writing that Aronson can produce with what seems like ease. It is a song that will clearly find a large audience among those who have a special someone they can’t get off their minds.
WATCH THE OFFICIAL LIVE LIKE PARADISE MUSIC VIDEO
As a rising star in the Cali country scene, Aronson has already begun to make waves in the industry. He has performed at top venues across Los Angeles and has been featured in several publications.
With its unique sound and fresh perspective, the new wave of Cali country is sure to continue gaining popularity in the years to come. And with talented artists like Presley Aronson leading the charge, it’s clear that the future of country music is bright.
LISTEN TO PRESLEY ARONSON ON SPOTIFY HERE!
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